The Inspiring Journey of Lubov Azria

Lubov Azria is a celebrated designer and visionary, known for her transformative impact on the fashion industry. Through the Bon Chic Method, she empowers women to embrace their individuality and cultivate confidence, merging style with personal growth.

Empowering Fashion and Personal Growth

The Bon Chic Method is a holistic approach that fuses fashion, empowerment, and personal development. It inspires women to embrace their unique style while cultivating confidence and self-awareness.

Empowerment Focus

Transformative tools for personal growth through curated fashion and lifestyle choices.

Fashion Integration

Elevate your style while enhancing your personal journey towards empowerment and confidence.

Discover

The Bon Chic Method is designed to empower women to embrace their true selves. By integrating fashion with personal development, we foster a community of confidence and conscious living.

Confidence Boost

Unlock your potential with tailored strategies that enhance your self-esteem and style.

Sustainable Choices

Make informed fashion choices that reflect your values and support a healthier planet.

Empowerment

Our Team

Meet the passionate individuals behind Bon Chic.

Lubov Azria
Founder & CEO

Visionary leader dedicated to empowering women through fashion and personal development.

Sandrine Abessera
Branding, Partnerships & Negotiation

Abessera has over 20 years of in fashion and branding, working for premiere renowned  labels, as Creative Director and Design Director. Leading the vision for all customeexperience r touch points.

As Lubov’s life and business partner, Abessera areas of work include business development, identifying and pursuing potential partnerships, branding, creative content, imagery and messaging.

Sharon Amezcua
Senior Advisor, LCS7

With 40 years of experience as a serial entrepreneur, investor, and merchant banker, Sharon has led her expert team in building, growing, and exiting over 100 companies. She leverages her deep understanding of the business life cycle to introduce tailored solutions at every stage of growth. Passionate about driving success, Sharon thrives as a growth catalyst and serves as a mentor to entrepreneurs around the world.

Erica Choi
The Operations

Former SVP of Creative Operations at BCBGMAXAZRIA Group. Choi oversaw all operations, for divisions under Lubov Azria including Design across all product categories and brands, accessories and sample making and the Marketing divisions including PR, Creative Services, Print Production, Visuals, Social, and Ecommerce. As part of the Corporate Executive team, Choi oversaw corporate buyouts, restructuring, investor relations and corporate communications.Areas of work include budget management, finances, strategic planning, project management and legal liaison.

Joshua Geyer
Producer

Director, Curator, Content Creator and Filmmaker. Responsible for social media and website design.

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Journey

Celebrating Lubov Azria's Inspiring Career Milestones

Explore the remarkable journey of Lubov Azria, a visionary designer. Her achievements reflect a commitment to empowering women through fashion and personal development.

2000

Launch of Bon Chic

In 2000, Lubov Azria founded Bon Chic, merging fashion with empowerment. This marked the beginning of a transformative journey for women worldwide.

2005

First Fashion Collection

In 2005, the first sustainable fashion collection was launched, showcasing innovative designs. This collection set a new standard for conscious fashion.

2025 - Q1

Introduction of Courses

In 2025, Bon Chic expanded its offerings to include online courses. These courses empower women with knowledge and skills in fashion and personal development.

2025 - Q2

AI-Powered Style Coaching

In 2025, Bon Chic launched its AI-powered style coaching feature. This innovative tool personalizes fashion guidance for every woman.

Join the Bon Chic Community

Experience transformation and empowerment through fashion, personal development, and a supportive network.

"The Bon Chic Method transformed my life; I discovered my true style and gained the confidence to express myself authentically."

Emily Johnson
Marketing Director, Vogue

"With Bon Chic, I learned to embrace my individuality and make fashion choices that reflect who I am inside."

Sarah Thompson
Creative Lead, Elle